The iconic Western brand’s new Booty Up jeans meet every mark on a cowgirl’s checklist!
Now available at Stampede Tack & Western Wear! Wrangler's Booty Up Technology Premium womens jeans. Many women have wasted a lot of time in a lot of dressing rooms hoping to meet their denim dream, but Wrangler just may have what they’ve been searching for. The iconic Western brand’s new Booty Up jeans meet every mark on a cowgirl’s checklist: comfort, style, versatility, and, most importantly, a fit that is figure flattering - and not just from the front. “We discovered a real void in the women’s jean market when it comes to jeans specifically made to flatter your butt,” explains Kelly Warren, merchandise manager for Wrangler Specialty Apparel.