The iconic Western brand’s new Booty Up jeans meet every mark on a cowgirl’s checklist!
Now available at Stampede Tack & Western Wear! Wrangler’s Booty Up Technology Premium women’s jeans. Many women have wasted a lot of time in a lot of dressing rooms hoping to meet their denim dream, but Wrangler just may have what they’ve been searching for. The iconic Western brand’s new Booty Up jeans meet every mark on a cowgirl’s checklist: comfort, style, versatility, and, most importantly, a fit that is figure flattering – and not just from the front. “We discovered a real void in the women’s jean market when it comes to jeans specifically made to flatter your butt,” explains Kelly Warren, merchandise manager for Wrangler Specialty Apparel.
“With Booty Up by Wrangler, we’re filling that void by providing women with an innovative, flattering, great-looking pair of jeans that will help make you look and feel your best. There’s no other jean like it.”
Taking a backward approach, Wrangler designed the Booty Up jean with slanted side seams for definition and double risers stitched above the back pockets for lift. Even the pockets themselves are purposefully shaped and placed to enhance the effect. Plus, you don’t have to sacrifice comfort for booty. Made from a cotton blend with just the right amount of stretch, the denim comfortably hugs your curves while keeping its shape.
Original source article by Holly Henderson, can be found here.